The UUCLC Pitch: The anti-elevator speech

Developed by Rev. Xolani Kacela, Ph.D.

Introduction & background to The Pitch

I had graduated from seminary with a 4-year degree before a Unitarian Universalist actually explained anything about Unitarian Universalism. There were several Unitarian Universalist seminarians at my two seminaries, but none said anything to introduce the faith to me. Most Unitarian Universalists that I meet are unable to describe the faith on any level. That is just unsatisfactory.

The “UUCLC Pitch” is a way to tell our story. It is not an elevator speech, where people talk about the Principles or lay down a 20-second spiel then think they’ve done their job. It’s about being a spokesperson, or ambassador, for the church and the faith. People need to speak about the community with passion, energy, and confidence in order to convey this is a place that others should come to for spiritual growth and community.

Every speaker can tailor the pitch to fit their individual journey. Make it real; authentic. We have a great religious community that people need to know about. I emphasize religious community because we are a faith; a denomination; an association of congregations.

**If we don’t emphasize the spiritual and/or religious component of our existence, how we are different than other civic organizations (Toastmasters, Lions, Elks, Urban League, etc.) in Anytown, USA that do good in their communities?

This may seem like a lot of words to memorize (or know), but a lot is at stake here. If people can get comfortable with this degree of conversation, we’ll get our story out there. Otherwise, we’ll continue being “the faith that could” because people don’t know what to say, and therefore, often choose to say nothing about their Unitarian Universalist faith and convictions.

Bottom line: You can use parts of The Pitch as you see fit, as long as you convey love and affinity for the church in your own words. But, you have to say something that sticks.

Download a copy of The Pitch and make it your own. Download in Word format or Open Document Text (.ODT).